BETBY becomes powering sponsor of MOVE Cup chess tournament

Sports betting supplier BETBY has signed a deal to become the “powering sponsor” of the MOVE Cup chess tournament, which will take place in Barcelona on 19–20 January 2027.

Rapid chess format with €300,000 prize fund

The event is being billed as a new format for the global game of chess, based around rapid play. The tournament will feature a €300,000 prize fund, while a further €300,000 will be donated to the MOVE Foundation – a non-profit supporting chess development, talent development, and research into chess and mental health – to mark the occasion.

Magnus Carlsen is the first confirmed player, with seven more due to be announced. BETBY has been working with chess legend Carlsen as a brand ambassador since 2024.

ICE charity activation

The company is holding a charity activation on 13 January at its stand on the show floor at the ICE trade show, bringing together players, donors and partners.

Back in January, the company put together a chess event at the ICE trade show in Barcelona, featuring Carlsen alongside renowned player Hikaru Nakamura and Levy Rozman.