Ontario sports betting revenue jumps 27% in September as NFL starts

Ontario’s regulated iGaming market recorded a 27% month-over-month increase in sports betting revenue in September, according to market performance data released by iGaming Ontario (iGO). The province generated CA$9.71 billion ($6.94 billion) in total cash wagers, a 0% month-over-month increase, and $416.3 million ($297.7 million) in non-adjusted gross gaming revenue (NAGGR), up 5% from August. Year over year, handle increased by 13.6%, and revenue increased by 26.2%.

Product mix

Online casino generated $8.504 billion ($6.08 billion) in cash wagers, down 3% from the previous month, for an 88% market share. Sports betting saw $1.074 billion ($768 million) in cash wagers, up 27% month over month, for an 11% market share. Peer-to-peer poker generated $130 million ($93.0 million) in handle, a 7% increase from August, for a 1% market share.

On NAGGR, online casino generated $340.8 million ($243.7 million), up 1%, for an 82% market share. Sports betting generated $69.1 million ($49.4 million) in revenue, up 27% month over month, for a 17% market share. Peer-to-peer revenue was $6.4 million ($4.58 million), up 14% from August, for a 2% market share.

Players and operators

The increase in sports betting revenue coincided with the start of the National Football League (NFL) regular season in September. The number of active player accounts in Ontario jumped 17% in September, to 1.413 million, a new record. Average revenue per active player account was down 10%, to $295 ($210).

The regulated iGaming market in Ontario, which launched in 2022, currently has 49 operators doing business in the province, with 84 gaming websites, according to the iGO site. Fanatics Casino launched in Ontario in early September, after Hard Rock launched in July. The Supreme Court of Canada is expected to decide soon whether players in the province can compete against international opponents in peer-to-peer games such as online poker and daily fantasy sports.