Podium signs one-year racing data deal with Bet Ahoy
Podium has agreed to supply UK and international horse and greyhound racing data to Bet Ahoy, which launched in the UK market in May 2026.
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Filed by SpinHerald Newsroom
| Desk | Industry News |
|---|---|
| Jurisdiction | GB |
| Parties | UK Gambling Commission |
| Sourcing | 1 source: trade media |
| Check status | verified (28 Oct 2026) |
Podium, the racing data arm of The PA, announced a one-year agreement with Bet Ahoy on 28 October 2026 to supply horse and greyhound racing data to the newly launched operator.
Deal details
The one-year deal gives the newly launched operator access to UK and international horse and greyhound racing data via Podium’s Pulse feeds, the company said.
Bet Ahoy is operated by Bet Ahoy Ltd, an East Sussex-based company that holds UK Gambling Commission licence no. 100094, granted in December 2025. The operator went live on 7 May 2026, making it one of the UK market’s more recent entrants. Bet Ahoy launched in May 2026 on EveryMatrix’s turnkey platform.
About Podium
Podium, formerly known as PA Betting Services, has been building its UK operator client base since its rebrand in November 2024. The business serves more than 300 brands globally and operates from offices in the UK and Singapore.
Earlier in October 2026, its parent company The PA agreed to acquire ASX-listed RAS Technology Holdings for A$49.8m.
Sources
- European Gaming · Industry media · primary source ·
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