BC Game signs UFC fighter Roberto Soldić as brand ambassador

Online casino and sportsbook operator BC Game has added mixed martial arts fighter Roberto Soldić as a Global Brand Ambassador. The agreement will see Soldić feature in BC Game’s digital marketing campaigns, fight night promotions, and various other fan experiences. BC Game said the partnership is part of a strategy to increase its international presence and reach MMA fans.

Soldić is a former two-division champion in Polish MMA promotion KSW. He was born in Bosnia and Herzegovina and fights out of Croatia. He recently made his UFC debut at UFC 332 in Salt Lake City in October, defeating Khaos Williams by unanimous decision.

BC Game CEO Ali “Ako” Muhanned said Soldić’s approach to training and competition made him the perfect partner for the brand. Muhanned said Roberto represents the caliber of athlete and competitor BC Game wants representing the brand, citing discipline, preparation and hard work.

BC Game also recently announced the return of former interim UFC welterweight champion Colby Covington as a brand ambassador. Covington previously held the role in 2024, and the renewed agreement will focus partly on his involvement in freestyle wrestling and Real American Freestyle competitions. Muhanned said he was happy to bring Colby back into the BC Game family, especially with his new grappling and viral moments in Real American Freestyle. As with Soldić, Covington will take part in promotions, digital campaigns and fan events for BC Game.

BC Game announced Muhanned as its new CEO last month, shortly before unveiling the two brand ambassador deals. Muhanned said his focus was to better involve the brand’s community and give it a more direct connection with him.